An interview with Ms Neha Daga, Director & Chief Marketing Officer at Omacme, a leading name in the Indian seating furniture industry.
In the competitive landscape of the Indian furniture market, Ms. Neha Daga, Director and Chief Marketing Officer of Omacme, has emerged as a transformative leader.
With a keen eye for design and a commitment to innovation, she has played a pivotal role in establishing Omacme as a frontrunner in seating solutions.
In this interview, we explore her insights on industry trends, marketing strategies, and the future of sustainable furniture.
Can you share your journey to becoming the Chief Marketing Officer at Omacme and what inspired you to pursue a career in marketing?
Neha Daga: My journey toward becoming the Chief Marketing Officer at Omacme is rooted in a passion that began quite early in life. Interestingly, it all started when I was in Class 6, that’s the day I decided I wanted to pursue an MBA.
Of course, at that age, I had no real understanding of what an MBA entailed, but the idea fascinated me and stayed with me.
Over time, as I learned more about the business world, I was naturally drawn to marketing, especially the way brands are built, how strategic thinking shapes businesses, and how marketing can create lasting impressions in the minds of consumers.
I pursued Marketing as my major during my MBA, driven by curiosity and a deep interest in understanding the mechanics behind successful brands.
I’ve always been captivated by the blend of creativity, strategy, and analytics that marketing demands, along with its ever-evolving nature, which constantly challenges you to learn and adapt.
I started my professional career at Orient Electric, where I was placed in the sales division. This role gave me a strong foundation in understanding customers at a ground level and later opened the door for me to transition into Branding and Communication which further deepened my connection to the marketing world.
At Omacme, stepping into the role of Chief Marketing Officer allowed me to channel both my experience and passion.
Here, I’ve been responsible for creating marketing strategies, crafting narratives for our digital platforms, and working extensively on understanding consumer behavior.
Beyond strategy, my role also involves maintaining strong relationships with both existing clients and new ones, helping to build trust and drive long-term business growth.
This journey has been as much about personal growth as it has been about professional milestones. I genuinely believe marketing is not just a function — it’s the heartbeat of any brand, connecting products and people through emotion, logic, and meaningful communication.
What are the key marketing strategies you believe are essential for a company like Omacme to thrive in today’s competitive landscape?
Neha Daga: At Omacme, our journey began back in 1985, starting with hot press moulded plywood.
Over the years, we evolved from being a component manufacturer to crafting complete chairs, and gradually expanded our product portfolio — covering office, banquet, institutional, home, restaurant, café, and leisure seating solutions.
For a large part of our history, we operated as a wholesale-driven business, with a focus on bulk sales.
However, as the market evolved and consumer expectations shifted, it became increasingly clear that expanding into the retail segment was essential for long-term growth.
When I joined Omacme as the Chief Marketing Officer, my primary goal was to lead this transformation and strengthen our direct-to-consumer presence.
In today’s highly competitive landscape, I believe that a single, rigid strategy is no longer effective. Businesses must be dynamic, adaptive, and customer-focused.
At Omacme, we’ve adopted a multi-faceted marketing approach that places the customer at the center of every decision.
One of our first steps was to build a strong online presence. We developed an intuitive, design-forward website that not only showcases our entire product range but also promotes transparency, making it easier for customers to explore and compare our offerings.
Alongside this, we have invested time and creativity into crafting engaging content for our social media platforms, helping us connect authentically with both retail customers and design-conscious audiences.
One of the key strategies that has set us apart is our focus on customization. We understand that in the furniture space, customers are seeking individuality and personalization.
At Omacme, we offer an extensive range of custom options from numerous fabric choices and over six base configurations to varied stitching styles allowing every customer to design a chair that perfectly fits their space and taste.
To elevate the customer experience even further, we integrated Augmented Reality (AR) into our website. This feature enables customers to virtually place a product within their space, offering them a highly realistic visual of the chair before making a purchase decision.
This technology has proven to be a game-changer, setting us apart from traditional competitors and helping customers make more confident and satisfying buying choices.
On the digital side, we’ve also prioritized having a robust SEO strategy, ensuring that customers searching for quality, design-driven seating solutions can easily discover Omacme.
And while marketing strategies and digital tools are critical, at the heart of our growth remains one unwavering principle: Quality.
We are deeply committed to offering superior craftsmanship at price points that, in our experience, very few can match, ensuring customers don’t have to choose between affordability and excellence.
In summary, our success at Omacme lies in being customer-obsessed, technology-driven, and uncompromising on quality — three pillars that I believe are essential for any brand to not just survive, but truly thrive, in today’s marketplace.
Can you discuss a particularly challenging marketing initiative you led at Omacme and how you overcame the obstacles?
One of the most challenging yet rewarding marketing initiatives I’ve led at Omacme was driving our transition into the retail segment.
For decades, Omacme had built a strong reputation within the wholesale market — dealers and distributors across India were well aware of our brand, our quality, and our legacy.
However, introducing ourselves directly to end consumers was an entirely different journey, and one that came with its fair share of challenges.
The primary hurdle was building trust. While our presence in Kolkata — with both a fully equipped manufacturing unit and a dedicated Display Center gave local customers the confidence to engage with us, the real challenge was convincing customers beyond Kolkata.
For a brand that had always been wholesale-focused, making that shift and establishing ourselves as a trusted consumer brand required not just marketing, but a complete shift in mindset and customer experience design.
To overcome this, we adopted a customer-first approach at every touchpoint. The first step was ensuring our website offered complete transparency and convenience from easy navigation to showcasing high-quality product visuals and detailed specifications. But we didn’t stop there.
We understood that digital presence alone wouldn’t be enough to win customer confidence, so we introduced practices designed to make the buying journey as reassuring as possible. This included:
1. Providing real-life images and videos of the exact chairs customers were interested in, ensuring they saw the product in the truest form before purchase.
2. Sharing physical color swatches to help customers make informed decisions from the comfort of their homes.
3. Offering regular order updates so the customer always felt informed and involved throughout the production and delivery process.
4. Establishing a strong after-sales support system, from assembling guides and instructional videos to direct video call assistance when needed.
5. Maintaining open and personalized communication through WhatsApp, calls, or emails based on the customer’s preference — reinforcing that there’s always a real person available to assist them.
Through these measures, we created a relationship-driven experience rather than just a transactional one, which played a significant role in overcoming the trust barrier, especially with new customers across different cities in India.
Looking back, this challenge not only taught me the importance of empathy and personalization in marketing, but it also helped lay the foundation for Omacme’s long-term vision — to be recognized as a brand that is as approachable and customer-focused as it is quality-driven.
How do you stay updated with the latest marketing trends and technologies, and how do you incorporate them into your strategies?
At Omacme, staying updated with the latest marketing trends and technological advancements isn’t just a practice, it’s embedded in the way we function and plan for growth.
I’ve always believed that businesses must evolve in real-time to stay relevant, especially in industries like furniture, where both design and customer expectations are constantly shifting.
From a technology standpoint, we’ve made it a clear priority to always be a step ahead. Being headquartered in Kolkata, where large-scale manufacturing and technological innovation in this industry aren’t as common compared to some other regions in India, we consciously invest in advanced machinery, often before the technology even becomes widely available across the Indian market.
Even if it requires us to spend a little extra, we are committed to staying future-ready. In fact, I’m proud to say that within the eastern region, Omacme has positioned itself as one of the leading players in terms of technological advancements in furniture manufacturing.
When it comes to marketing trends, it’s all about understanding what modern consumers want. One clear shift I’ve observed is that customers are increasingly looking for homegrown Indian brands that offer a strong blend of design, quality, and customization.
They no longer want generic products, they’re seeking pieces that reflect their individual lifestyle and taste. At Omacme, we’ve aligned our strategy to cater exactly to that.
We’ve placed customer-centric design and flexibility at the core of our product development process.
Whether it’s offering a wide variety of customization options — from fabrics, bases, and colors to stitching patterns, or ensuring our designs reflect current styles like minimalism, we focus on crafting products that are both contemporary and deeply personal for our customers.
Minimalist design, in particular, is something that the modern market gravitates toward, and we’ve embraced this trend while maintaining the durability and comfort Omacme is known for.
Beyond product strategy, we also stay sharp by continuously monitoring social media trends and consumer conversations.
Platforms like Instagram, Pinterest, and LinkedIn are invaluable for gauging market direction, spotting emerging aesthetics, and staying aware of evolving customer expectations.
We don’t just follow, we actively engage, create, and showcase content that highlights both our products and the trends we believe in.
This blend of technological leadership, trend sensitivity, customer listening, and creative digital storytelling has allowed us to ensure that Omacme remains both innovative and customer-focused, no matter how competitive the landscape becomes.
What advice would you give to aspiring marketers looking to advance their careers in the industry?
Neha Daga: My advice to aspiring marketers would be simple — stay curious, stay adaptable, and never stop learning.
Marketing is an industry that evolves faster than most others. What worked yesterday might not work tomorrow, so it’s crucial to develop both a flexible mindset and a deep understanding of consumer behavior.
I’ve personally found that success in marketing isn’t just about mastering tools or platforms, it’s about constantly observing the world around you, understanding the emotions and decisions behind why people buy, and staying ready to adapt your strategies as those behaviors change.
I also believe that strong marketers are part-creative and part-analytical. Creativity helps you tell stories and build connections, but data helps you refine those stories and make smart, strategic decisions. Balancing these two sides will make you an invaluable asset to any brand.
Lastly, real growth in this field comes from being proactive, whether that’s taking ownership of new projects, learning about emerging technologies, experimenting with new ideas, or simply listening more closely to customer feedback.
Be the person who goes beyond the job description, who is always eager to solve problems, and who understands that marketing is not just about selling a product, but about building long-term relationships.
And most importantly, never lose sight of the human aspect. Behind every click, purchase, and campaign, there’s a person. If you can connect with them genuinely, your marketing will always have meaning.
Ms. Daga’s dedication to quality and creativity not only drives Omacme’s success but also sets a benchmark for the industry.
Her vision for blending functionality with aesthetics promises to redefine the seating experience, making Omacme a key player in shaping the future of furniture in India.
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