Hafele has launched a new, immersive design studio in Ahmedabad, partnering with Creative Décor. This move highlights the rising demand for high-end interior solutions and an evolving market that values an experiential approach to home design.
Global hardware giant Hafele expands its retail footprint in Ahmedabad with a new design studio, offering architects and designers a hands-on experience of premium interior solutions.
Häfele’s Strategic Expansion in Ahmedabad’s Design Market
The world of interior design in India is becoming more sophisticated and customer-centric, and global players are taking notice. The recent opening of a new Hafele Design Studio in Ahmedabad is a prime example of this trend.
In partnership with Creative Décor, this 2,350 sq. ft. showroom isn’t just a place to buy products; it’s a destination for inspiration and hands-on experience.
Located on Sardar Patel Ring Road, the studio brings Hafele’s entire portfolio of premium interior solutions under one roof. This includes everything from architectural hardware and kitchen fittings to designer lighting and smart digital locks.
The unique selling point is the experiential format, where customers, architects, and interior designers can see and feel the products in real-life settings.
- Why Ahmedabad? The city is emerging as one of India’s fastest-growing real estate and design markets. The demand for modern, high-quality home improvement and interior design products is soaring. By establishing a robust local presence, Hafele is positioning itself to serve this expanding base of discerning homeowners and design professionals directly.
- An Immersive Experience: The new studio goes beyond a simple product display. It features interactive zones with multi-functional kitchens, smart wardrobe solutions, and automation-ready home security systems. This allows visitors to not only visualize but also understand how these concepts can be integrated into their own living spaces.
This immersive retail format is gaining traction across the industry. Brands are finding that offering physical product interactions combined with expert consultation significantly boosts customer engagement and conversion rates.
It’s a move that recognizes the modern consumer’s need to see, touch, and feel a product before making a decision, especially for long-term investments like home interiors.
Frank Schloeder, MD of Hafele South Asia, emphasized that the studio is more than a store—it’s a design destination reflecting the brand’s commitment to innovation and customer-centricity.
This launch aligns perfectly with the brand’s strategy of creating experience-led retail touchpoints to meet the evolving expectations of the premium home segment.
The move by Hafele is a clear indicator of the maturity and potential of the Indian interior design market, proving that quality and experience are becoming as important as price for today’s homeowners.
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