~ Achieves Impressive ₹200 Crore in Sales in launch phase ~
Bengaluru, 20 January 2025 — Century Real Estate’s latest residential project Century LIVA has surpassed INR 200 crore in sales, achieving a whopping sale of over 80% of units in its pre-launch/launch phase.
With a total sales potential of INR 270 crore, Century LIVA is poised for very healthy appreciation and is attracting overwhelming demand. Strategically located along Yelahanka-Doddaballapur Road (SH-9), the project offers an ideal blend of convenience and lifestyle, making it a top choice for discerning homebuyers.
With a total development area of 4.6 Lakh Sqft, Century LIVA features 247 thoughtfully designed 3 BHK and 4 BHK units with 3 BHKs starting at Rs. 1.54 crore, along with lavish penthouses priced from ₹4 crore onwards.
With 70% of the development dedicated to open spaces and amenities, the project fosters a vibrant community atmosphere. Century LIVA offers over 40 premium amenities across four categories—Rush, Peace, Squad, and Fam—catering to all lifestyles.
From active areas like the Basketball Court and Jogging Track to social spots like the BBQ Corner, and relaxing spaces like the hammock garden, LIVA also includes additional family-friendly zones with a kids’ park, multiple sports amenities, and a modern pool.
Century LIVA is strategically positioned at the heart of Yelahanka, a rapidly evolving part of Bengaluru undergoing dynamic growth with developments like a 150-acre central park and major commercial ventures. Just 30 minutes from Kempegowda International Airport, Century LIVA offers easy access to top international schools, restaurants, and shopping hubs.
Bengaluru’s real estate is booming, fueled by numerous growth drivers and upcoming infrastructure projects like the Satellite Town Ring Road (STRR) and Bengaluru Business Corridor (BBC).
These developments are leading to enhanced connectivity, paving the way for major investments such as Foxconn and Terminal 2 at Kempegowda International Airport, significantly boosting demand in the northern part of the city.
Maninder Chhabra, Director of Sales, Marketing, and CRM at Century Real Estate, added, “The aspirational segment of Bengaluru’s real estate market is experiencing a surge in demand, fueled by rising incomes, government initiatives, increased migration into the city due to the favorable climate, a thriving IT and start-up sector, and extensive infrastructure development.
Our latest project, Century LIVA, reflects our focus on meeting evolving consumer preferences in this space. The rapid sales of larger units within this development underscore a strong preference for spacious living, a trend we have seen since the pandemic.
With a focus on premium amenities, quality, and expansive layouts, Century is well-positioned to meet this demand for a high-quality lifestyle in an increasingly competitive landscape.”
Century LIVA perfectly caters to evolving consumer needs by providing modern amenities, excellent connectivity, and strong investment potential, further solidifying Century Real Estate’s position as a key player in Bengaluru’s thriving real estate market.
About Century Real Estate Holdings Private Limited
Founded by Dr. P Dayananda Pai and Shri P Satish Pai in 1973, Century Real Estate Holdings Private Limited is an integrated, full-service real estate development company. With a rich legacy of 50+ years, Century Real Estate is regarded as one of the oldest and most respected real estate companies in South India.
Century Real Estate has a land bank of over 3000 acres, and a development portfolio of over 20 million sq.ft., comprising premium residential and commercial assets like hotels, office buildings, residences, educational institutions, and integrated townships spread across South India. And is thereby among the prime-most owners of land and real estate in the region.
At the helm of affairs is Mr. P Ravindra Pai, the Managing Director of Century Real Estate. The company has seen remarkable growth in recent years, and registered a robust 4X growth in the last 4 years; with many of its new projects getting sold out within a few months of launch – a testament to the demand for the company’s high-quality & new-age offerings.
