An interview with Mr. Manjunath H.R., Managing Partner, Aakruthi Properties, a real estate company that specializes in premium residential villa plots.
In this interview, we explore the insights of Mr. Manjunath H.R., Managing Partner of Aakruthi Properties, a premier real estate firm specializing in premium residential villa plots.
He discusses the company’s innovative approach, market dynamics, and commitment to delivering exceptional living experiences for discerning homeowners.
What inspired the founding of Aakruthi Properties, and what vision do you have for the company’s future?
Manjunath H.R: Aakruthi Properties envisions an ideal society where individuals live in harmony with nature. We aim to create projects that foster enduring change and provide value beyond mere economic benefits.
Armed with this insight, we sought nature’s guidance, which led us to self-discovery. Intending to honor the concrete environment as well, we aim to construct communities that go beyond basic ideas and enhance everyday life, incorporating holistic sustainability without sacrificing modern conveniences or proximity to the city.
Sustainability is certainly a critical approach, but what drives us further encompasses so much more than eco-friendly policies. We aim to establish a good presence in the most premium locations in Bangalore, ensuring our customers enjoy both serenity and seamless connectivity to the city.
Our investments exceeded ₹200 crore towards buying and developing prime land in East Bengaluru, which is a booming residential area and investment hub.
Whitefield- Soukya Road, Budigere Cross and KR Puram are our key focus areas.”This balanced investment reflects our commitment to creating unique projects that blend nature, modern living, and easy connectivity.
How to differentiate Aakruthi Properties from other real estate companies in terms of services, values, or unique selling points?
Manjunath H.R: At Aakruthi, each plotted development is designed as a well-planned community with essential infrastructure, thoughtful amenities, and long-term investment value.
Secondly, each villa is part of a well-integrated, eco-conscious community with sustainable water management practices, solar-powered infrastructure, and ample open space.
Our holistic lifestyle amenities include jogging tracks, community halls, children’s play areas, and senior-friendly spaces.
In addition, we concentrate on East Bengaluru and emerging growth corridors, positioning projects in areas poised for rapid appreciation and infrastructural development.
Our values:
Uncompromising quality – Sustainable practices such as rainwater harvesting, use of green and high-quality construction materials, and offering sufficient open spaces (with more than 50% of the area dedicated to nature and open spaces) are part of every project.
Harmonious Coexistence With Nature – We design our communities with a conscious effort to bring in natural landscapes, open spaces, and ecological features for everyday living.
Modernistic Vision with Traditional Root – Contemporary build for the future, with modern infrastructure and amenities, spaces that are grounded in respecting nature and culture, and community living.
Affordability – Affordable, high-quality, well-planned communities for aspiring homeowners in the best locations. Transparent communication and like-mindedness toward building trust at every stage with every customer.
Transparency and integrity – We are committed to clear communication, legal compliance, and building trust with every customer at every stage.
The process of acquiring and developing a new property, from conception to completion? Talk about some of the previous projects done by Aakruthi Properties.
Manjunath H.R: Natureville, Aakruthi’s plotted premium development, showcases our ongoing efforts in sustainable community development. It is now fully completed and sold out with over 800 villa plots. Residents thrive in the community, which they now proudly call home.
A prominent moment was during Phase 4 when we risked running low on water. To avoid this problem, we constructed a privately owned lake within the community that spans around 3.5 acres.
This man-made lake, with its approximate capacity of 13.5 million litres, assists greatly in groundwater replenishment and long-term sustainability for residents.
We consider Natureville one of our greenest communities as it contains over 5000 native trees and 2-3 lakh shrubs.
The total amount of space set aside for construction was around 870,000 square feet, which further set zones remained open, preserved designated natural areas, demonstrating our motto of building with nature instead of upon it.
Despite the pandemic’s challenges, families continued entering the community consistently for three years.
Trust earned alongside strong project stats proved it successful beyond measure, allowing us to welcome hundredsof families embracing this new life at Natureville which serves as one major backbone across all phases, proving their raw philosophy aiming rational housing solutions amidst nature’s embrace complemented by unmatched quality constructions rendered here.
The key challenges they have faced in the real estate industry, and how have they overcome them
Manjunath H.R: The real estate industry in India—particularly in Bengaluru—is dynamic and often challenging due to evolving regulations, infrastructure delays, and shifting customer expectations. At Aakruthi, we’ve faced three key challenges:
Regulatory Uncertainty, Land Legality & Approvals: The regulatory uncertainty, especially in terms of land approvals and titles as well as RERA compliance, delays many projects.
For this reason, we collaborate with reputed legal firms like Fox Mandal to ensure rigorous scrutiny on the titles, adequate documentation, and timely approvals for full regulatory compliance.
Scarcity of Water & Environmental Impact: In our premier project, Natureville, we came across the issue of possible water scarcity, during the development of phase 4, Natureville Beyond.
Instead of waiting for outside help, we took the initiative and created a 3.5-acre private lake that refills the local underground water table.
In our next projects, we are including eco-friendly water systems like catching rainwater, low-flow fixtures, and dry-landscaping that plants do not need much water.
Market Scepticism & Trust Deficit: Customer trust is often low due to negative experiences with other developers. We address this through radical transparency, ethical business practices, and consistent communication.
Today, nearly 30% of our customers come through referrals—an outcome of the trust we’ve built over time.
How do they stay ahead of the curve in terms of market trends, regulatory changes, and emerging technologies in the real estate sector?
Manjunath H.R: At Aakruthi, we combine traditional wisdom with modern foresight. To stay ahead:
Market Trends: We track market trends, micro-market information, buyer behaviour, and any changes in regulations.
For further understanding, we join hands with top market research professionals such as CBRE and Colliers, who assist us in adjusting the product assortment, price, and marketing plans for each project.
Strategic Partnerships: We engage with forward-looking architects, sustainability advisors, and legal specialists not just to make our projects compliant but also to make them suit the changing requirements of homebuyers.
Tech-Enabled Infra: Our newest villa townships come with smart home automation, IoT water monitoring, and solar-ready infrastructure.
Process Digitisation: We have digitised the entire customer journey for a seamless experience-from digital bookings to CRM-enabled customer service.
Internally, we are leveraging project management tools to streamline execution, enhance teamwork and maintain transparency.
Community-Centric Innovation: Beyond building homes, we build vibrant communities with thoughtfully curated amenities for all age groups—promoting inclusivity, interaction, and enhanced quality of life.
Being future-ready means anticipating change, listening closely to our customers, and designing communities that will continue to thrive for decades to come.
What role do Aakruthi Properties play in contributing to sustainable development and environmentally responsible practices in the built environment?
Manjunath H.R: At Aakruthi, every project is a reflection of our deep respect for the environment and our commitment to creating spaces that support well-being, belonging, and sustainable living.
A key example is Natureville. Spanning over 50 acres, it comprises 800 plots and is already home to a vibrant and growing community. Blending modern infrastructure with natural landscapes, Natureville is a thriving example of community living rooted in nature.
We built a 3.5-acre private lake within the community, capable of holding 13.5 crore litres of water. More than a scenic feature, it rejuvenates the local water table and supports diverse flora and fauna. Across four phases of the Natureville series of projects, we have developed over 1.6 million sq. ft, with nearly 870,000 sq. ft preserved as open green spaces.
Natureville is home to over 5,000 trees and 2–3 lakh shrubs, and we use low-flow fixtures, water-saving devices, and sustainable water management practices in both private and public spaces to reduce water usage.
Also, the integration of water bodies and landscape zones helps regulate temperature, improve humidity, and reduce urban heat islands.
Our projects are equipped with systems for segregated waste collection, composting-ready infrastructure, and recycling zones to encourage eco-conscious living.
How does Aakruthi Properties prioritise customer satisfaction, and what measures do you take to ensure a seamless experience for clients?
Manjunath H.R: At Aakruthi, from initial inquiry to handover, we ensure clarity in communication, pricing, timelines, and processes. We believe in integrity in every transaction. Our team is committed to ethical practices and honest dealings.
Clients don’t have to manage paperwork themselves — our experienced team handles everything from agreement drafting from bank paperwork to registration.
Also, we’ve streamlined the registration procedure to ensure it’s smooth and completed in the shortest time possible.
Aakruthi assigns customer relationship managers for end-to-end support, making the experience personalised and stress-free. Nearly 20–30% of our customers come through referrals, which is a reflection of the trust and satisfaction we’ve built over time.
What are the major upcoming projects Aakruthi is planning to launch in the near future?
Manjunath H.R: Codename Aurora – Premium 4 BHK Triplex Boutique Villas near KR Puram Nestled in the vibrant yet serene locale of KR Puram, spreading across 4 acres of meticulously planned space, this villa township is the epitome of luxurious living, perfect for families and professionals alike.
Units – 60+ premium boutique villas
Location – KR Puram, Near Budigere Cross, just 5 minutes from the upcoming Bangalore Business Corridor Road, close to major tech hubs and international schools
Design– Eco-conscious, focusing on sustainability and modern living
Highlights:
Eco-Friendly living – Practices like rainwater harvesting, solar energy, and abundant greenery and open spaces exhibit our sustainable approach.
40+ premium amenities– Boutique clubhouse, pool, and dedicated indoor/outdoor activity zones for all age groups.
Smart features – Integrated home automation for security, lighting, and climate control for modern, effortless living.
Balanced lifestyle – Enjoy the green suburban calm with excellent city access. Close to Whitefield, well-connected to East & North Bangalore, and near the upcoming Peripheral Ring Road.
A premium plotted development project near Soukya Road, Whitefield
Strategically located near the upcoming Bangalore-Chennai Expressway and Satellite Town Ring Road (STRR) – features a resort-style clubhouse and more than 60 premium amenities to elevate community living.
Meanwhile, villa plots and villas are crafted with sustainable development and modern infrastructure. Designed for meaningful connections, these properties offer more green zones for better air, lifestyle as well as community well-being.
In addition, a resort-style living with a nearly 1-acre luxury clubhouse with a Wi-Fi-enabled café, work pods, and multi-purpose halls.
Which regions is Aakruthi focusing on for future growth, and how do you plan to scale in those markets?
Manjunath H.R: Our main focus is on East Bengaluru for our next phase of growth. This region is experiencing rapid infrastructure development. Also, it is fast emerging as one of the most promising residential and investment corridors in the city.
Aakruthi has already committed a key investment towards acquiring as well as developing prime land parcels in this zone.
Our upcoming plotted and villa communities are strategically positioned near major infrastructure projects. Some of these include the STRR (Satellite Town Ring Road), the Bangalore–Chennai Expressway, and the upcoming BBC Road (Peripheral Ring Road).
These projects would promise excellent connectivity and long-term value for our buyers. Key locations of focus include KR Puram, Soukya Road, and Budigere Cross.
Our scaling strategy is based on creating developments that balance nature, lifestyle, and connectivity. We aim to build thoughtfully planned communities that meet the evolving needs of modern-day homebuyers while staying rooted in our core values of sustainability and smart urban growth.
Mr. Manjunath H.R.’s vision and leadership at Aakruthi Properties highlight the importance of quality and sustainability in real estate.
His dedication to creating premium residential spaces not only enhances community living but also sets a benchmark for excellence in the industry, ensuring a bright future for homebuyers.
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