Sanya Singh Discusses the Future of Student Living at Vita Student

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An interview with Sanya Singh, Business Development Head and Partnerships head at Vita Student

In this exclusive interview, Sanya Singh, Business Development Head and Partnerships Head at Vita Student, shares her insights on the evolving landscape of student housing, innovative strategies for growth, and the importance of building strong partnerships to enhance the student living experience.

Sanya, can you share your insights on the current accommodation challenges faced by Indian students studying abroad? What specific gaps do you see that need to be addressed?

Sanya Singh: Indian students studying abroad often face several accommodation challenges, including high rental costs, a lack of safe and hygienic living spaces, and difficulty adjusting to a new cultural environment. Many students struggle to find accommodations that balance affordability, convenience, and community support.

Key gaps that need addressing include:

• Safety & Security – Many students worry about living in unfamiliar cities without proper safety measures.
• Cultural Integration – Many students feel isolated due to language barriers and limited community involvement.
• Transparency in Rentals – Hidden costs and unclear lease terms can lead to unexpected financial stress.
• Lack of Purpose-Built Spaces – Traditional accommodation may not support students’ academic needs and community life.

At Vita Student, we bridge these gaps by offering secure, all-inclusive accommodations with vibrant communities that help students transition smoothly into their new academic life.

How does Vita Student prioritise student well-being through its housing solutions?

Sanya Singh: At Vita Student, well-being is at the core of everything we do. Our housing solutions are designed to support students holistically—academically, socially, and emotionally.

• All-Inclusive Living—To reduce stress, we provide fully furnished rooms, high-speed Wi-Fi, utilities, private study rooms, complimentary breakfast, bikes, on-site laundry, and more.
• Safe & Secure Spaces – You get 24/7 security, CCTV surveillance, and secure access to ensure peace of mind.
• Community & Engagement – Vita organises regular events, study groups, and wellness workshops to foster friendships and reduce isolation.
• Health & Fitness – Many residences feature gyms, yoga sessions, and wellness programs to promote a balanced lifestyle. We also offer free doctor tele-consultation service to our students.

Creating a home away from home ensures students can focus on their studies while enjoying a supportive environment.

Could you share an example of an innovative solution or feature Vita Student has introduced to meet the needs of Indian students?

Sanya Singh: At Vita Student, we go beyond simply offering accommodation. We’re redefining what student living means for Indian students. Our innovations are designed to remove barriers and create a sense of belonging, such as Flexible Policies.

We have introduced No Visa, No Pay, and No UK Guarantor policies to reduce the two biggest stressors for international students.

Vita Student App: A one-stop digital hub where students can book laundry slots, RSVP to events (like Bollywood dance workshops), and connect with peers, all at their fingertips.

Cultural Touchpoints: From Diwali celebrations to Indian food pop-ups and dedicated prayer spaces, we ensure students feel at home away from home.

We don’t just provide accommodation; we are building a community that understands and celebrates the Indian student journey.

How has the demand for student accommodation from Indian students evolved in recent years, and what factors drive this trend?

Sanya Singh: The growth in demand from Indian students has been nothing short of remarkable. To put it in perspective, UK immigration data revealed that 118,000 Indian students were granted visas in the year ending June 2022—an 89% surge from previous years.

Key drivers behind this trend:

1. Post-Study Work Visa: The reintroduction of the UK’s 2-3-year work visa has been a game-changer, offering students a clear return on their investment.
2. Rising Affordability: India’s growing middle class now has better access to global education, with more families prioritising international degrees.
3. Proactive University Recruitment: UK institutions have increased their engagement in India through partnerships, scholarships, and targeted outreach.

At Vita Student, we’ve witnessed this momentum firsthand, with a significant rise in Indian student bookings. It’s not just about occupancy—it’s about creating a nurturing environment that supports both academic success and personal growth.

What unique cultural or practical needs do Indian students typically have regarding their accommodation?

Sanya Singh: Having welcomed thousands of Indian students, we’ve noticed some clear cultural and practical preferences that shape their accommodation choices:

1. Location Matters Most—85% of students prioritise being within a 10–15-minute walk to campus, a key factor in reducing commute stress. All Vita Student properties are strategically located, keeping this in mind.
2. The Privacy vs. Community Balance – Many students value private studios for personal space, but around 40% opt for shared flats to foster friendships and avoid feeling isolated. This reflects the importance of both independence and community in their living experience.
3. Cultural Comforts Are Non-Negotiable –

• Kitchen Facilities: Access to a fully equipped kitchen gives students the ability to cook homemade meals.
  • Prayer & Meditation Spaces: Dedicated quiet rooms are highly appreciated.
  • Festive & Social Gatherings: Spaces that allow cultural celebrations help ease the transition abroad.

One fascinating insight is that 78% of Indian parents inquire about safety features before finalising bookings. That is why we have invested in 24/7 security, CCTV surveillance, and secure access systems—because peace of mind shouldn’t be a luxury.

At Vita Student, we don’t just provide accommodation; we create a home that understands and adapts to the needs of Indian students and their families.

What advice would you give to Indian students who are preparing to study abroad regarding their accommodation choices and overall well-being?

Sanya Singh: My top advice for students is to start planning early and prioritise wisely. Research accommodations well in advance.

• Book Early: popular Purpose Built Student Accommodations (PBSAs) such as Vita Student fill up quickly.
• Prioritise Safety & Location: Safety and convenient location should be prioritised for a smooth daily experience. Look for secure locations near your university with good transport links.
• Community Helps: A supportive community can make a huge difference when you’re far from home. Shared living spaces are great for building friendships and feeling less homesick.

Budget Smartly: Opt for all-inclusive rental packages to avoid surprise costs. This will make your financial planning easier and transparent.

Studying abroad is a life-changing journey, and where you live plays a huge role in shaping that experience. Make sure your accommodation empowers you to thrive, not just survive!

Sanya Singh’s vision and leadership at Vita Student highlight the critical role of collaboration and innovation in shaping the future of student accommodation, ensuring that students enjoy a vibrant and supportive living environment.

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